What Have You Done?
Do you remember the day you worked for a company — large or small, it doesn’t matter — and dreamed of owning your own business?
“I will be *the boss*”, you thought.
“I will come and go as I please and make my own hours”, you thought.
“I will be able to spend more time with my friends and family”, you thought.
“I will have plenty of money to do what I want”, you thought.
And then you started your own business.
My, my how things have changed.
Now you are the boss, the marketing director, the bookkeeper, the widget maker, the customer service rep. No longer are you working 9am to 5pm.
You are now working 8am until 10pm, seven days a week (did I mention that there’s no overtime?).
Vacations? You can’t go on a vacation. No vacation = no incoming revenue. No incoming revenue = no bills paid. And we won’t discuss what that equals.
So I ask you. . .”What have you created for yourself?”
While you’re no longer at the mercy of your old boss (tyrant that she was), you have a new boss. And she’s even worse, because she’s *you*.
The sad truth is that most small business owners are not entrepreneurs; they are employees.
Nothing can dash the optimism and dreams of a budding entrepreneur more than being forced into the role of an employee. . .and with themselves as *the boss*.
Don’t despair! This IS reversible! It’s time to grab a notepad and pen, get out of the office and ask yourself the “5Ws”:
- Who? – What? – Where? – When? – Why?
1. Who?
In an *ideal* world, who would be your customers? Your clients? What personality types do you like? Who would you never want to work with? (The “not” is just as important.)
2. What?
What are you doing in this ideal world? Are you a service provider? What services do you offer? Do you make and sell widgets?
3. Where?
Where do you do this thing you do? Do you have a home office? Do you spend 6 months in one place and 6 months in another?
4. When?
When is YOUR peak productivity time? It’s time to schedule around that, not around typical business hours.
Remember. . .this is YOUR ideal business. If you focus on, and repeatedly deliver, *results*, your clients won’t care about WHEN you get things done.
5. Why?
Why did you go into business for yourself?
No matter your reasons, the one that must be at the top of the list for you to be successful is “to make a profit”. If you are not approaching your business with the goal of making a profit (in addition to any other goals you may have), you will end up leaving the “profit” part to chance and that is a recipe for failure.
It’s critical to your success and happiness that you build a business to support the LIFESTYLE you want. Don’t work yourself to the bone now and *hope* there will be time and money to enjoy later.
Your Next Step
I challenge you to review the “5Ws” above and answer them as if there were no limitations on how you could create your business (because there aren’t!).
And if you haven’t already signed up for advance notice of my Online Business Builder Mentoring Program, take action and sign up now before you forget. Only those who register for advance notice will get special early bird bonuses and goodies.
About the Author
For the past 5 years, Sandra Martini has been showing self-employed business owners how to get more clients consistently by implementing processes and systems to put their marketing on autopilot. Visit Sandra at http://www.SandraMartini.com for details, compelling client testimonials and her free audio series “5 Simple and Easy Steps to Put Your Marketing on Autopilot”.
James Bond Martini Maker- Rube Goldberg PTS Project 2010
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